About Us
We started this company because businesses in NEPA deserve more.
Most AI consultants sell you a plan and disappear.
We stick around and solve the actual problem.
Client service first.
Engineering second.
Paul spent almost 10 years building software for one of the largest financial companies in the world. Not selling it. Building it. The actual systems that people depend on every day.
He's the person you'll talk to, and he's the person doing the work. No handoff to a junior team. No outsourcing overseas. When something breaks, Paul picks up the phone.
In 2024, he started Light in the Dark Analytics in Shavertown, PA... right in the heart of Northeast Pennsylvania. The idea was simple. Small businesses here deserve the same quality of technology that big companies get.
He's not here to impress you with technical jargon. He's here to listen to how your business actually runs and figure out where things can work better.
We show up in person.
Real AI for Business... a free event we hosted for NEPA business owners and entrepreneurs. Hampton Inn, Wilkes-Barre. March 2026.
Small team.
No bureaucracy.
Real accountability.
We're not a one-person shop pretending to be a company. And we're not a big agency where you never meet the person doing the work.
Paul leads every engagement and is always your point of contact. Behind him is a network of specialist contractors who handle specific areas... design, data engineering, integrations... whatever the project needs.
Every person on the team is based in the United States. No offshore outsourcing. No mystery about who's doing the work or where they are.
That means you get focused expertise without paying for a full-time team sitting on a bench. Everyone working on your project is there because the work requires it.
You'll always talk to Paul. He'll always know what's going on. That's how it should work.
Trust over results. Truth over polish.
We don't promise outcomes we can't deliver. If there's nothing we can help with, we'll say so.
Paul is faith-driven. That shows up in how we do business. Don't lie. Don't steal. Don't overcharge. Do the best job possible. It's not complicated.
When almost everything online is AI-generated, you won't know how much the person on the other side of the screen really knows. Trust will be the hardest thing to earn in business going forward. We think it's also the most important.
That's why Paul is always the person you talk to. You always know who's responsible. No layers. No mystery.
"There is a lot of hidden good in the world, we are just too distracted to notice it."
Be the AI Team of NEPA.
We help businesses make smarter decisions with their data and solve real problems with practical solutions. No overcomplicated systems. Just things that actually work.
Most business owners in NEPA have heard about AI. Most think it's too expensive, too complicated, or not relevant to what they do.
Almost all of them are wrong about that.
We're here to show them. One business at a time. Virtual or in person. Speaking their language.
Frequently asked questions
Who is behind Light in the Dark Analytics?+
Paul Ascenzi leads the company and is always your point of contact. He's a senior full stack software engineer with over 10 years of experience, including nearly a decade at Fidelity Investments. The team also includes specialist contractors who handle specific areas like design, data engineering, and integrations depending on the project.
Why should I trust a local AI consultant over a big firm?+
Big firms send a salesperson first and an engineer second. We skip that step. Paul is always the person you talk to. He leads every project and brings in the right specialists when the work calls for it. You get a senior engineer running the show, not a project manager reading from a script.
What makes Light in the Dark Analytics different?+
We write the code ourselves. Paul and his team use AI coding tools to deliver at the speed and quality of a much larger operation. That means enterprise-grade work without the enterprise price tag. A small, US-based team where you always know who's responsible. No offshore outsourcing.
Do you only work with businesses in NEPA?+
Most of our clients are in Wilkes-Barre, Scranton, and across Northeast Pennsylvania. But we work remotely too. If you're a small business owner who needs AI help, location doesn't have to be a barrier.
Want to talk to the person who runs the show?
30 minutes. No pitch. No pressure. Just Paul, asking questions about your business and telling you honestly what's possible.